A UK company is experimenting with the music its customers hear while on hold on the telephone. It is presenting live music while you wait, with a string quartet. “The exercise reflects the increasing exploitation of the time customers spend on hold as a marketing opportunity – whether by subtly expressing corporate values via the choice of music, or taking advantage of a captive audience to “advise” customers about services or offers.”
Tag: 02.10.05
London – Architecture Capital Of The World?
“Architecture is London at its most diverse, something fundamental to its future as a leading international centre for design. But, despite this, few major established foreign architectural talents have settled here or opened important offices. So the arrival of a big New York heavyweight, Rafael Viñoly is a fascinating development.”
An Art “Happening” In Central Park
Hundreds of volunteers are working hard in New York’s Central Park this week to put up the 7,500 gates of Christo and Jeanne Claude’s project. “While each team seemed diverse in age and profession, from college students to retired teachers and doctors, all had a common bond: a resolve to be a part of the city’s biggest public-art happening ever.”