Time To Give In To Texting At The Movies? (It’s Happening Anyway, Right?)

“Texting at movies could work as a draw to some moviegoers. Maybe if theaters pitched it as a different kind of “interactive” experience – ITXT, if you will – so that everyone in the theater gets what they paid for. Maybe it could be one showing a day across theater chains with a special hashtag to link everyone at the showing. They could react and interact – and fill each other in on what they’re missing in the movie.”

HBO Turns Up The Temperature On Documentaries

Sheila Nevins, head of HBO’s documentary programming: “We’re not the main reason people subscribe to HBO. In the documentary department, I like to think of us as off-off Broadway in way. In order to get on Broadway, you have to be really careful with your steps — you have to make sure they want to transfer you from Bleecker Street to 42nd Street. You just feel your own ground and get your footing more carefully.”