It’s a fine line, and it’s very easy to get it all wrong: “Too many ads can motivate users to pay for an ad-free version, but push many more to listen less or abandon the service. The study found that the additional subscription revenue does not make up for the lost ad revenue from those who listen less or leave the service.”
Tag: 04.30.18
The Baltimore Museum Of Art’s Plan To “Correct The Historic Record” By Deaccessioning
“The decision to do this rests very strongly on my commitment to rewrite the postwar canon,” Baltimore Museum of Art director Christopher Bedford told artnet News. And while institutions sell art to fund new acquisitions every so often, the BMA’s latest deaccession stands out. While museums usually sell work to trade up, angling for major pieces by the hottest artists, the BMA is instead expanding out, redirecting the funds to correct the historical record. “To state it explicitly and act on it with discipline—there is no question that is an unusual and radical act to take,” Bedford says.
Look, Blockbuster Shows Don’t, And Can’t, Solve Museum Attendance Problems
A blockbuster strategy has two basic, and massive, problems, one being that people who come for blockbusters simply don’t return for anything else. (The other is, basically, marketing costs.) What’s the way forward for museums like Britain’s National Portrait Gallery, museums that have relied on blockbusters in the past but can’t really sustain that now?
Actors In Japan Find New Niche As Family-Members-For-Rent
Elif Batuman meets some of the actors who play fake family members, the clients who hire them, and the agency entrepreneurs who bring client and erstwhile family together.