The Value Of A Compelling Story

We can learn much from the entrepreneurial community about the art of a good story. Great storytellers simplify. Richard Branson once said, “If your pitch can’t fit on the back of an envelope, it’s rubbish.” He is also the master at telling the warts and all story, compelling people to understand both his successes and failures, but most importantly to get his listeners invested in helping him solve his challenges. – Arts Professional