This Week in Audience, Unintended Consequences Edition

Some data about what we know about audience engagement in the UK. Is YouTube now a better bet for advertisers, and what does that mean for TV? SFMoMA’s brilliant new app gets closer to the ideal museum companion. What the Met Opera needs to do to attract more ticket buyers (and why that’s difficult to do). And Boaty McBoatface – a cautionary tale in crowdsourcing.