New vs. Existing: A Time for Every Patron
As a chief marketing officer, consultant and now managing director, I’ve participated in my fair share of marketing committee meetings. One of the most hotly debated topics is whether to focus resources on developing new audiences or on increasing loyalty … read more
AJBlog: Engaging Matters Published 2016-05-10
Christie’s Gets It Done: My Storify on Tonight’s Solid Contemporary Sale
Christie’s tonight pulled the art market out of its Sotheby’s-induced funk with a Post-War/Contemporary sale that hummed along nicely from beginning to end, with one manic moment … read more
AJBlog: CultureGrrl Published 2016-05-10
Satin and Furs and Love of Dancing
New York City Ballet’s Spring Gala celebrates with new ballets and a recent masterwork. … read more
AJBlog: Dancebeat Published 2016-05-10
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Tag: 05.10.16
Those Huge Online Video Viewer Numbers? Don’t Believe Them
“The conflation of digital and traditional viewership metrics has gotten under the skin of TV people, and for good reason. If advertisers can be hoodwinked into believing that a sizable number of people are actually watching things on Facebook Live, they will direct their money online, where the ad rates are much, much lower than they are on TV.”
Jian Ghomeshi Strikes To Deal To Avoid Second Sexual Assault Trial
“The former radio host will appear in court on Wednesday, almost one month earlier than he was slated to go to trial on a single charge of sexual assault … At that time, Mr. Ghomeshi is expected to sign a peace bond that would prompt the Crown to withdraw the charge.” At a high-profile trial in March, Ghomeshi was acquitted on a separate set of charges due to misconduct by the accusers.
UK Government Drops Plans To Privatize Channel Four
“Ministers have considered plans including a £1bn selloff of the broadcaster, which on Tuesday reported record revenues of almost £1bn and the first audience growth at its main channel in a decade. But they are now understood to have dropped plans for a full sale of the state-owned, commercially-funded broadcaster, instead focusing on selling a minority stake to a strategic partner such as BT.”