Orchestras across America talk about the necessity of attracting younger audiences, and at the San Antonio Symphony, they’re doing something about it, designing advertising with a distinct youth focus, incorporating new technologies, and offering a whole new concert series aimed squarely at young adults.
Tag: 05.13.07
Are Niches Killing Our Interest In New Ideas?
As America’s cultural and entertainment spheres continue to splinter into ever-smaller niche markets, Dominic Papatola says that the arts are running the risk of becoming an unending parade of group-think. “Lobbies are one of the dwindling number of places where liberals and conservatives, bulls and bears, for-its and against-its can tolerate standing in proximity to each other. But if the arts become more concerned about speaking to a specific group at the expense of others, patrons will no longer have to face the threat – or the opportunity – of sitting next to someone who doesn’t believe as they do.”