Festivals are an ideal setting for experiential marketing campaigns as brands try to blend in seamlessly with the mood-altering atmosphere of a communal celebration. “The trend is no longer just marketing,” said Joe Lucchese, founder and owner of Pro-Ject, a 5-year-old, Chicago-based experiential marketing agency that manages sponsorships for Spring Awakening. “Their goal is to sell as much product, in a thoughtful and unique way, as possible at each festival.”
Tag: 06.17.18
Previously Unknown Footage Of Rudolf Nureyev Found
The 16 minutes of film, incorporated into a new documentary by filmmaker Jacqui Morris, features Nureyev choreographing his version of Nutcracker and dancing in contemporary works.
The Fascinating History Of Mapping How Networks Work
In the 18th- and 19th-centuries, cartographers dedicated themselves to mapping the invisible forces behind travel, trade and capitalism. For instance, there was apparently some hidden force that facilitated northeasterly travel between North America and Europe, and penalised North-Atlantic journeys toward the global south. But what was it, and how did it work?
Justify The Humanities? Sorry, But Don’t Go There
Justification is always a mug’s game, for it involves a surrender to some measure or criterion external to the humanities. The person or persons who ask us as academic humanists to justify what we do is asking us to justify what we do in his terms, not ours. Once we pick up that challenge, we have lost the game, because we are playing on the other guy’s court, where all the advantage and all of the relevant arguments and standards of evidence are his. The justification of the humanities is not only an impossible task but an unworthy one, because to engage in it is to acknowledge, if only implicitly, that the humanities cannot stand on their own and do not on their own have an independent value.
Cincinnati Theatre Critic Jackie Demaline, 68
The Cleveland native came to Cincinnati in 1994 to be the theater critic for the Cincinnati Enquirer, working until her position was eliminated by the paper in 2013. She had come from upstate New York, where she was entertainment editor and theater critic for the Albany Times-Union. Describing her reviewing philosophy in 1998, she wrote that she had high expectations because “people have too many choices to settle for something that’s just OK. Live performance has to bring you something that you can’t find anywhere else for it to become a priority.”
Making New Art At The Louvre – And Fitting In With The Old
“Why did Beyoncé and Jay-Z decide to stage their reconciliation track at the world’s most visited museum? Swagger, for one thing: That first tracking shot of the couple in front of the Mona Lisa, wearing silk suits of complementary sea-foam green (him) and orchid pink (her), is a first-order power move that echoes their selfie from 2014 in the same gallery. It also relies on Paris’s romance and glamour. … This video would make no sense at Madrid’s imposing Museo del Prado or Vienna’s lush Kunsthistorisches Museum.”
This Power Couple Took An Obscure 1973 Movie From Senegal And Thrust It Into The Spotlight
When Beyoncé and Jay-Z want to elevate something in culture, they do, and the image that they chose to publicize their joint world tour meant that the film Touki Bouki is back, perhaps for good. Why is it important? The movie “was radical in resisting the social realist tradition already sweeping through African cinema in favour of a more impressionistic, herky-jerky romanticism reminiscent of Godard.”
The Glasgow School Of Art’s Sprinklers Had Not Yet Been Fitted In Renovations After The 2014 Fire
As some experts believe the Mackintosh building could be reconstructed – but at a huge cost, “Muriel Gray, who is the chair of the art school’s board of governors, acknowledged later on Sunday that there would now be ‘a difficult waiting game’ before discovering more about the cause of the fire and its consequences.”
Top AJBlogs For The Weekend Of 06.17.18
Having heard an advance CD by Jamie Shew, a singer new to me, I asked the trumpeter Bobby Shew if she is related to him. He followed his answer—No— with a question … read more
Tina Mion’s Stop-Action Reaction – Jacqueline Kennedy, King of Hearts. 1997. I was immediately and profoundly moved upon encountering it at the National Portrait Gallery in Washington, DC years ago. “Perfect moments.”That’s the beautiful … read more
“And at last he had time for what he privately called educating himself. He had discovered the Victorian novelists but had decided that not all were divine. Or at least not divine all the time. … read more
Arundhati Roy Sounds A Clarion Call For Writers
The novelist and essayist says it’s not the job of a writer to be an activist – but that writers are always political, and now that is deeply necessary. “Individuals are being turned into micro-fascists by so many means. It is the mobs and vigilantes going and lynching people. So more than ever, the point of the writer is to be unpopular. The point of the writer is to say: ‘I denounce you even if I’m not in the majority.'”