There May Be No Accounting For Taste, But The Internet Will Try, Nevertheless

Louis Menand: “The science of preferences dates back to the origins of the advertising and public-relations industries, but the Internet has provided it with a vast new field of operations. Compared with television, which basically had advertisers throwing tomatoes at barns labelled, for example, ‘Women eighteen to thirty-four,’ the Internet is a precision instrument.”

More And More Independent Presses Are Opening Bookstores

“Suddenly, an increasing number of independent presses are going into the retail book business, morphing into full-service community hubs for book browsing and expanded literary programming. Some see retail floor space as an opportunity to bring more customers and supporters to their front doors. Others see it as an important source of income to support the publishing. All say it fulfills their missions as the literary hearts of their communities.”

How Hollywood Blockbusters Can Explain The Rise Of Donald Trump And Bernie Sanders

“The summer blockbuster [in 2016] has gone from something to be enjoyed with popcorn and a Coke to something that may possibly shatter your existential reality. Needless to say, all these blockbusters made for consumption here and abroad have a common theme: the world is ending and (almost) no one can save us, except for an unlikely anti-hero.”

The Performance Artist Who Thinks He Can Dance (He’s Right, Sort Of)

“A few days before Ryan McNamara’s performance piece Battleground premièred at the Guggenheim, last month, his cast of nine dancers had clocked an impressive six hundred and fifty hours of rehearsal. Unfortunately, they’d practiced together for only one of them. That might have caused most choreographers to panic, but McNamara isn’t a choreographer, he’s a performance artist, and fragmentation is kind of his thing.”