The Magic Machine Behind A (Not So Surprising) Smash Debut

“To promote its new star title, Doubleday launched a Defcon-1 publicity blitzkrieg. It printed a surfeit of galleys and put them into the grasping hands of underpaid booksellers, and sprayed copies all over the Internet. … It hired six actors, dressed them in tails, top hats, and long red scarves — in Morgenstern’s novel, die-hard circus fans wear red scarves to signal their devotion — and had them pass out beribboned bags of promotional caramel corn.”

Yes, Despite The Cliches, Kenyans Read

“As a young Kenyan, I often find that the question of Kenyan identity is being hotly debated in bars, around dining tables and online. I see a real hunger in our generation to forge a new identity for ourselves – to redefine what it means to be be Kenyan. We are tired of the ignorant view that associataes Kenya only with wildlife, starving children and traditional dances.”