YouTube Stars Pride Themselves On Different Measure Of Success

“These digital auteurs aren’t interested in flash-in-the-pan viral hits or polished Web series with narratives — they create videos in their apartments on pocket-change budgets, post consistently, and turn their YouTube channels into fan magnets. “YouTubers,” as they call themselves, serve as director, producer, star, editor and marketing director and can earn six-figure salaries through their share of the ad revenue.”

Have American TV Broadcast Networks Stopped Losing Audience?

“CBS, Fox and NBC each logged slightly more total viewers during the 2009-10 season than the previous one, according to Nielsen Co. data that count live plus DVR viewing up to a week after a program initially airs. (Despite the growing popularity of DVRs, 94% of all viewing during Prime-time was done so live last season, according to Nielsen for the 2009-10 season)”