This Is How Difficult It Has Become To Measure Who’s Watching What

“As audiences have fragmented, broadcasters are monitoring them in many ways, yet their core business—selling airtime to advertisers—is still tied to traditional ratings. The network or service that can unite all these pieces for a complete view of what everyone’s watching will hold the keys to the kingdom, because the answer determines where the money goes.”

Soprano Anita Cerquetti, 83

“[The] gifted Italian soprano … rose to instant fame in 1958 when she was called on to substitute for the mythic and sometimes mystifying Maria Callas in one of opera’s most dramatic episodes, and three years later surprised people again by ending her own career.”