Why You Shouldn’t Trust Netflix’s Viewer Numbers

Yes, Netflix is sharing more information about how many people are watching its shows than it did just a year ago, and we now have a broad sense of which shows and movies are especially popular with its subscribers. But there’s plenty of reason to avoid these apples-to-oranges comparisons and take this data with a grain — make that a heaping scoop — of salt. – Los Angeles Times

Study: Movie Attendance Goes Up When Movie Casting Is More Diverse

In its latest data drop, analytics firm Movio has discovered “a correlation between a minority group’s representation on screen and that group’s audience turnout, with some groups attending in numbers at more than twice the usual rate.” The report also shows that consumers less inclined to head to the movies will turn up to the multiplex if they see themselves projected on screen. – Variety