In Immersive Theatre, How Active Should The Audience Be?

“In the past, it was all so easy. When you bought a theatre ticket, you could be pretty confident that you would sit in a row with other people, watch the play in the dark and clap at the end. …No longer. Audiences are increasingly asked to be participants or collaborators; to take part, sometimes to follow instructions, and occasionally even to have agency.” But many remain reluctant. Should they?

These Broadway Producers Turned Down $400K To Move To A Different Theater

“That’s a tidy sum in an industry where many plays cost $4 million to produce, and most end up losing money. But with Broadway’s 40 theaters nearly all booked, and plenty of shows waiting for vacancies, the recent jockeying for the Gerald Schoenfeld Theater reflected the imperative of producers and directors to hold fast to a prime theater that finally comes their way.”