“Measuring how Twitter activity correlates with ratings remains an elusive process. Nielsen, the dominant ratings company, has announced and then delayed the much-anticipated rollout of its multiplatform measurement services, which would help assess what Twitter buzz is doing (or not) for shows.”
Tag: 11.30.14
You Think Hamlet Is Long? This Play Will Last 24 Years
“‘I have a weird thing about theater feeling like lies all the time,’ he said. So, a few years ago, he and his collaborators set out to make a ‘sincere’ work – one that doesn’t just imitate life, but chronicles and interprets it.”
When Mark Twain Schooled Winston Churchill Onstage
“Winston expected to be lionized by Twain but instead had his tail tweaked. … The night’s verbal swordplay between the old American and the young Englishman reflected so many differences between the Crown and its former colony.”
The Dancer Who Chose Ballet Over Harvard
Elizabeth Mateer of the Pennsylvania Ballet: “Ballet is a young career and you only get one shot at it … My admissions officer told me, ‘Elizabeth, you worked really hard and you are so multitalented, but Harvard is always going to be here.'”
A 24-Year Theater Project Begins (And It Includes Naked Dance Parties)
“The spectacle – exhilaration and humiliation all muddled together, on stage as in life – [debuts this week] in the form of The Sincerity Project. Then, if all goes as planned, it will return with the same cast every few years for the next 24 years – like a live-theater version of the Up documentary films that have tracked a dozen British children since 1964 from age 7 to 56.”
Will The UK’s Big Chain Bookstore Finally Recover From The Recession?
“‘We are heading towards break-even in the current financial year,’ said managing director James Daunt. ‘If we have a decent Christmas, that is where we will get to.’ Break-even would be an important milestone for the retailer, which narrowed its losses to £23m last year.”
Stop Saying ‘Serial’ Is Going To Save Podcasting, Because It Will Not
“Even if the hype for this show grows to a level where it brings podcasts exposure to a new audience segment perhaps even more sizable than that of current core podcast devotees, there’s little else like ‘Serial’ for this wave to listen to that will keep them around to sample more content.”
The Chamber Music Group That Plays Straight-Up House Concerts For Millennials
“Ultimately, what we’re trying to do is to make it cool to spend your Friday and Saturday nights listening to classical music with good people.”
All Of That CyberMonday ‘Free Shipping’ Isn’t Actually, You Know, *Free*
“Retailers including Amazon, Best Buy, and the Gap have all raised free shipping minimums, not just because of the higher cost of shipping, but rather because it encourages shoppers to buy more.”
Top Posts From AJBlogs 11.30.14
NPG Effort Raises Good Question Re: Crowdsourcing
AJBlog: Real Clear Arts Published 2014-11-30
Billy Strayhorn
AJBlog: RiffTides Published 2014-11-29