Band Finds Out Where Its Music Is Most-Pirated, Then Plays Concerts There (And Makes Millions)

“Having an accurate real time snapshop of key data streams is all about helping inform people’s decision making. If you know what drives engagement you can maximize the value of your fan base. Artists could say ‘we’re getting pirated here, let’s do something about it’, or ‘we’re popular here, let’s play a show’.”

Netflix Nation – Do Our Changing Video Habits Bring Us Together?

In 2012, Americans spent more money purchasing online movies than they did physical formats such as DVDs. It’s a historical shift with unknown consequences. If Netflix is capable of bringing everyone together, we should be seeing manifestations of this power anytime now. Then again, the advertisement’s tagline only mentioned, “might.” There was never any promise of “will.”